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Online Golf Ball Searches Rose in May

Online searches for golf's ultimate consumable -- golf balls -- tend to show a strong correlation to purchases as well as levels of play. Google searches for golf balls in May were similar to a year ago after trailing slightly in March and April, when the industry saw a decline in national rounds-played both months. The rounds-played report for May will be out in late June, but this indicator suggests a potential rebound.

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National Golf Foundation
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