The RTJ Golf Trail has helped boost the Alabama economy through golf tourism and travel. It’s also set the standard for dozens of golf trails that have followed across the U.S., marrying marketing efforts and co-opetition to boost visibility and, hopefully, the bottom line.
February rounds-played were down 8.5% across the U.S., bringing the national, year-to-date total to -7.2% compared to a year ago. Much of the country was still in the off-season in February, facing cooler temperatures and greater precipitation than the same period in 2017.
When it comes to product innovation, no sport outpaces golf. Protecting intellectual property is crucial for the industry and it’s why there have been more than 22,000 patents related to golf filed over the past four decades.