Over the past 10 years, one course management company has upgraded more than 2,000 holes of golf.
Dan Van Horn saw past the aging greens and maintenance cutbacks when he first visited the Longleaf golf course in North Carolina. The founder of U.S. Kids Golf instead saw the ideal spot for a living laboratory.
It’s been more than three years since the last round was recorded at Ocean Meadows Golf Club in Goleta, California. Birdies, no. But there are birds galore.
With millions of interested non-golfers who aren’t paying customers, golf isn’t facing an interest problem, but issues related to activation and retention. In other words, plenty of people want to play, but most aren’t aware or perhaps comfortable enough with the path to the game.
Golf has potential to grow among the vital 18-to-34 age group. However, the NGF’s Millennial Report tells us that golf requires a modernization of its brand.