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Reviewing Retail: A Mid-Year Look

“Most consumers across the United States are trading down and being thriftier than they’ve been over the past year—but they still plan to splurge selectively.” So says McKinsey & Company in their most recent monthly update on the state of the U.S. consumer, noting that Americans are “being more financially cautious, especially in an inflationary environment where they’re not getting as much bang for their buck.” This is the economic backdrop for golf equipment companies and, to a lesser extent, golf apparel and accessory companies heading into one of the most pivotal stretches of the year ...

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National Golf Foundation
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