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The Difference Between Conversion and Retention

When it comes to keeping beginning golfers, there's a notable difference between retention and conversion. The latter is when a new trial is converted into a committed golfer (defined as playing 8-or-more rounds per year) rather than just someone who plays once or twice a year. Currently, less than half of beginners end up sticking with the game. And the game's retention rate in recent years has been just enough to offset natural attrition -- those who age out or leave because of other reasons (family, job, finances, health). But converting beginners into committed golfers is crucial in terms of ...

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National Golf Foundation
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