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The Importance of Beginner Experiences

While time and money get a lot of attention when it comes to golf's appeal, consumer research indicates that getting people to feel comfortable and confident are among the biggest difference-makers in whether newcomers actually stick with the game. The industry's average conversion rate is about 27% -- the frequency with which beginners become committed golfers who play at least 8 times a year. But when it comes to the beginner experience, there are a number of crucial commonalities that help improve the chances a newbie becomes a long-time customer. And getting swing tips from a friend or family member isn't high ...

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National Golf Foundation
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