People having fun playing tennis.
ngf logo

The Importance of Beginner Experiences

While time and money get a lot of attention when it comes to golf's appeal, consumer research indicates that getting people to feel comfortable and confident are among the biggest difference-makers in whether newcomers actually stick with the game. The industry's average conversion rate is about 27% -- the frequency with which beginners become committed golfers who play at least 8 times a year. But when it comes to the beginner experience, there are a number of crucial commonalities that help improve the chances a newbie becomes a long-time customer. And getting swing tips from a friend or family member isn't high ...


National Golf Foundation
Form succesfully submited!
There was an error submitting the form, please try again or contact us
All fields are required

How can we help?

Executive Member Concierge