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The PGA Merchandise Show – in Pictures

The PGA Merchandise Show is the golf industry’s annual “Major of Golf Business,” a four-day event that attracts more than 40,000 industry professionals from around the world to discover the newest trends and technology from more than 1,000 exhibiting golf companies and brands.

Demo Day 

Demo Day is the kick off for the PGA Show’s global gathering. It’s where thousands of PGA Professionals and golf retailers preview and personally test new equipment, training aids and accessories from more than 100 golf companies. There are 200 hitting bays, multiple putting greens, a vendor village and even a golf cart testing track at the 42-acre practice facility at Orange County National Golf Center.

Golf equipment companies showcase their newest clubs, balls, grips, instructional aids and products while conducting scoring clinics and demonstrating club-fitting best practices.

Sunrise at Demo Day, held at Orange County National Golf Center.


An overhead shot from Demo Day

Range session at Demo Day.

A heavy turnout on Demo Day.

Lexi Thompson hits new Cobra equipment.

Overhead view of the practice green at Demo Day.

Club Car’s Tempo Walk makes its debut.

Equipment testing at Demo Day.

Irons on display

Opening Ceremony

The PGA Show’s Opening Ceremony from the Central Lobby of the Orange County Convention Center marked the official start of the 68th PGA Merchandise Show. PGA President Suzy Whaley and PGA CEO Seth Waugh paid tribute to PGA HOPE, military veterans, and the PGA’s 2018 Patriot Award Winner, Ken Juhn.

A view from the main rotunda of the Orange County Convention Center on the first day of the PGA Show.


On the PGA Show floor, there were almost 10 miles of show aisles filled with more than 1,000 top golf manufacturers and brands. From market leaders to emerging companies, including 150 brands new to the PGA Show, the gathering is the world’s largest business-to-business golf event.

In addition to the exhibits, the PGA Show featured industry presentations, education seminars and special events.

An assortment of golf gloves.

Golf logo hats from AHEAD.

Testing the Trackman.

Some of the newest golf shoes on the market.

An assortment of Golf Pride grips.

Golf apparel is big business at the PGA Show.

Each morning, Golf Channel’s Morning Drive broadcast live from the PGA Show floor.

Live Fashion Show

The Fashion Show for golf apparel companies.

Golf Fitness, Wellness & Instruction Stage

The golf fitness and wellness stage featured demonstrations and panel sessions throughout the week.

PGA Forum Stage presented by OMEGA

Annika Sorenstam and Suzy Whaley (both on left) sit on a panel with Charlie Rymer (right) on the PGA Show main stage.

Gathering to watch a presentation on the main stage on the PGA Show floor.

Global Golf Innovation Competition

The inaugural Global Golf Innovation Competition was a new “Shark Tank”-style competition for golf startups, showcasing up-and-coming innovators and cutting-edge technology in golf to a panel of judges.

The Global Golf Innovation Competition

Scenes From the Floor 

Showing off the latest apparel from Chase 54.

Brooke Henderson in the PING booth.

Indoor putting mats on the show floor.

Nancy Lopez in her golf apparel booth.

The indoor range on the PGA Show floor.

John Daly in the Loudmouth Golf booth.

Annika Sorenstam in the Cutter & Buck booth discussing her ANNIKA apparel line.

The entrance to the Adidas section on the Show floor.

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