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NGF - The Golf Industry's Trade Association (Non-profit Membership Organization)
NGF delivers independent and objective market intelligence, insights and trends to support the best business decisions for its 4,000 members.
NGF conducts primary research, analyzes secondary data and then communicates the conclusions employing an unbiased point of view. The organization's published work is available exclusively to members via NGF's live responsive customer service, 24/7/365 at www.NGF.org and also disseminated via the monthly "NGF Dashboard" E-magazine (formerly "Inside the Ropes"). NGF's reporting areas include, but are not limited to: golf participation, consumer spending, facility development, travel, retail and consumer confidence. NGF continually examines golf supply (counts, data and analysis of courses and facilities) and demand (number of golfers, segmentation, demographics and behavior) and provides timely information and trends that will impact golf businesses.
The NGF members who rely on our resources represent every facet of the industry:
- Golf equipment and apparel companies
- Golf course developers and operators
- Golf retailers
- Turf equipment and supply companies
- Companies offering specialized services to the golf industry
- Thousands of private and public golf facilities
- National governing bodies as well as regional, state and local golf associations
- Golf media
There are three levels of membership: Facility ($225), Business ($525) and Executive ($5,250):
Literally thousands of U.S. golf facilities rely upon NGF member resources to ensure that they stay current on industry information and trends that affect their business. If you are a decision-maker at a course or club, NGF membership will give you access to all of our published research, exclusive savings programs and 24/7/365 access to the best and most timely market intelligence at www.NGF.org. The full members-only, password protected archive of reports is yours... and it includes information on golf participation, demographics, consumer spending and behavior (including junior, female and core golfers), golf course development, retail, facility operations profiles and much more. If you are a decision-maker at a public, private, real estate, resort, military or university, this is the membership for you. Golf facilities ranging from Augusta National to the YMCA of South Hampton Roads Junior Golf Course can all benefit from our resources (they're both members).
The types of businesses that operate in the golf industry are very diverse. NGF provides the best available market intelligence for: 1. Businesses that sell to consumers 2. Businesses that sell to golf facilities.
NGF supports the brands and people that manufacture everything from magnesium crowned drivers to 19th hole menus, from fairway mowers to fungicides, from tee markers to top dressing... and everything in between. Additionally, NGF has best-in-class resources for the specialized consultants and services that help move the golf business forward. Regardless of the product or service you are marketing within the golf industry, if you believe that understanding the market and your customers better will improve your business, then we encourage you to join NGF and take advantage of our unique research and cost saving assets.
Business members have similar access points to NGF resources as described in the Facility Membership text above... however, NGF's business members receive the additional benefit of a company profile (and the invitation to contribute your expertise via best practice articles) on the www.GolfBizWiki.com website. This is a free promotional platform for your business that will be seen by leading professionals in the golf course operations business. NGF.org/Golfbizwiki.com is viewed by an average of 24,000 industry visitors every month. NGF gives its business members what they need to stay ahead of the game.
Represents the highest level of access to NGF's resources. Includes everything above, plus the full archive of unpublished data and NGF's research staff at their disposal. The majority of golf's most significant brands and course operators rely upon NGF Elite membership to support their research needs with our highest priority, "on-call" service. The high-level NGF State-of-the-Industry Update is distributed only to this membership class. To see the current list of 60+ Business Executive brands click here. For additional information about the benefits of Executive membership, click here.
Last Updated: 7/28/2010 12:18:38 PM / Generated at: 7/31/2015 3:22:29 PM