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Top 100


Corporate Headquarters: New Bedford, Massachusetts


Category: Apparel and Accessories


Anne Broholm, CEO

Chuck Lord, Chief Creative Officer

Founded in 1995, AHEAD is a multi-dimensional brand with a proven track record of success as a headwear, apparel, and accessories distributor to the green grass, resort, and corporate markets.

The company is a leading supplier of golf headwear to the USGA, PGA of America, Ryder Cup, and numerous PGA TOUR events, in addition to more than 5,000 green grass and resort shops worldwide. Golf legends Jack Nicklaus and Annika Sorenstam wear AHEAD exclusively.

AHEAD prides itself on providing superior delivery and service methods that have allowed it to become the self-proclaimed fastest and most reliable headwear company in the world.

Not only has AHEAD surpassed 25 years in business – it also has a long, successful partnership with the Golden Bear, Jack Nicklaus. His signature, distinctive logo adorns an entire collection of headwear. (Photo courtesy: AHEAD)


AHEAD develops and manufactures the highest quality headwear, apparel, and accessories under the AHEAD and Kate Lord brand names. In addition to its quality, the company is focused on developing new eye-catching graphics, innovative ornamentation techniques as well as creative solutions to help each of its customers succeed.

AHEAD is also a member of the New Wave Group, AB Sweden. New Wave Group is a multinational company that also owns Cutter & Buck, along with several other companies in the United States and Canada, which comprise the North American division. The New Wave Group of companies is dedicated to creating business solutions that integrate financial responsibility with long-term social and environmental outcomes in mind. AHEAD manifests this mission through its commitment to ensuring fair working conditions throughout its supply chain as well as being a member of the Fair Labor Association.

AHEAD has the world covered with licensees and distributors on six continents. From the Monterey Peninsula to St. Andrews, Hong Kong, Johannesburg, Sydney, and everywhere in between, AHEAD’s superior quality products are available far and wide.


For over 25 years, AHEAD has remained among the biggest names in golf headwear, with hats sold in thousands of clubhouses, golf shops and resort shops throughout the United States. AHEAD’s custom embroidery capabilities along with its innovative logo printing and materials has insured consistent success in the marketplace.

AHEAD’s presence in the U.S. golf market is further cemented as a leading supplier of headwear to the USGA, PGA of America, Ryder Cup, and numerous PGA TOUR events.

Also noteworthy with AHEAD is the leadership of CEO Anne Broholm, who is one of the few female heads of companies in the NGF GOLF 100. Before being named CEO of Ahead in 2012, Broholm was Vice President of the Golf Division of Cutter & Buck and before that was an executive with Imperial Headwear.

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