BrightView
Corporate Headquarters: Blue Bell, Pennsylvania
Website: https://www.brightview.com
Category: Course Management
LEADERSHIP
Andrew Masterman – President and CEO
Gregory Pieschala – President, BrightView Golf Course Maintenance
Brightview is a nation-leading landscape services company with over 140 years of combined experience, offering golf facility operators a different option in the golf management space.
BrightView offers clients a single-source solution for commercial landscape needs, offering design, development, maintenance, and enhancement services. The company, along with its more than 22,000 team members, consistently brings beautiful landscapes to life at thousands of properties, fostering collaborative relationships to drive clients’ success.
Golf courses feature prominently among BrightView’s thousands of clients, which include housing communities, corporate campuses, healthcare facilities, universities, retail establishments, and resorts. BrightView is the industry leader in golf course maintenance, having as many landscape management contracts at U.S. facilities as operational contracts for some of the leading third-party management companies.
Whether through design, development, maintenance, or enhancements, BrightView tailors its landscape services to a range of golf facilities by helping private clubs gain an advantage in a race for members and maintaining conditions at daily fee courses that attract repeat business from locals and visitors. In addition, it makes resort courses a primary attraction that drives revenue, as it also works with golf course communities to deliver a great experience and reduce expenses.
BrightView’s golf maintenance division in action. (Photo courtesy: BrightView)
BrightView’s Golf Maintenance services begin with an evaluation and analysis to assess water quality, soil characteristics, irrigation system, and agronomy practices. From there, BrightView works with customers to formulate a plan for continuous improvement, engage in daily communication, regular assessments to adjust practices when needed, and assist the courses in defining their vision for the future. The company is focused on continuously refining the science, technology, and operations of golf course maintenance to bring clients a competitive advantage, along with a course their players are proud of.
BrightView was formed in 2014 by the combination of two companies with more than 60 years of history apiece: Brickman and ValleyCrest.
BrightView creates and maintains landscapes that positively impact millions of lives every day, including the country’s most prestigious golf clubs, Philadelphia’s Independence National Historical Park, the grounds of presidential libraries and universities, Miami’s Perez Art Museum, LEGOLAND Orlando, and Major League Baseball and Olympic sport venues.
BrightView is also the official field consultant of MLB.
KEY TAKEAWAYS
When it comes to keeping a golf course in business, every dollar counts. BrightView might best be known for keeping the grass green at many of the nation’s top courses, but the company also provides impressive cost-efficient strategies which can produce up to 10% in annual savings while improving player experience.
In the landscaping business, local knowledge can be just as important as it is on the golf course. Because BrightView (along with its predecessors, Brickman and ValleyCrest) has been in business for so long, many of its work crews are multi-generational – with some employees on the job for more than three decades. That deep knowledge can make the difference in how a course looks and operates.
Fortnight.
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