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Century Golf Partners/Arnold Palmer Golf Management

Corporate Headquarters: Dallas, Texas

Website: http://www.centurygolf.com

Category: Course Management

LEADERSHIP

James M. Hinckley, CEO

Peter Ueberroth, Partner & Non-Executive Chairman

Doug Howe, Partner and COO

Greg Adair, Partner

Ken Story, Partner

Century Golf Partners is one of the industry’s leading investment and management companies created to acquire and manage private clubs, resorts, and public golf courses. Founded in 2005, Century is comprised of one of the most experienced golf and club management teams in the world. The team’s senior management has worked together for over thirty years and includes veterans from some of the most well-known names in the industry.

Driven by the simple mission “to be a good partner,” Century Golf Partners takes a pragmatic approach to the challenges facing the golf and club industry. The company uses the arts and science of hospitality, blended with the proven fundamentals of business to create unique, innovative, and effective solutions for the clients they serve.

Currently, Century Golf Partners operates around 40 facilities around the United States, providing their clients with leading revenue-generation and yield management programs. With a focus on short- and long-term improvements, it has dramatically increased member enrollment and retention, in addition to achieving robust revenue growth, which has resulted in a track record of exceptional financial performance.

Henderson, Nevada’s Anthem Country Club. (Photo courtesy: Century Golf)

Century Golf is also the exclusive, worldwide rights holder to the Arnold Palmer Golf Management brand, as many of their clubs operate under The King’s moniker, including courses at Walt Disney World in Orlando, Ballantyne Country Club in Charlotte, North Carolina, and Anthem Country Club in Henderson, Nevada.

Century Golf operates a number of network programs highlighted by the Palmer Advantage network program. The program partners with private clubs all over the world to provide an expanded benefits package to club members. Members may opt-in to the program to gain worldwide access to other clubs, unique member experiences, and savings anytime they travel, golf, or shop. At no additional cost, the Palmer advantage program has successfully helped partner clubs increase member loyalty, referrals, new member enrolment, member value, and decreased member attrition rates. The company also has programs for public golf courses for individuals who desire extensive golf, travel, and leisure for themselves and family members.

Century Golf Partners recently made an entrance into the off-course golf entertainment industry, announcing a strategic partnership with Flite Golf, LLC in 2021. Flite Golf provides innovative next-gen games, course play, and guest management software to green grass locations as well as multi-million-dollar entertainment venues.

“We’ve spent considerable time evaluating the golf entertainment industry, and very quickly realized that Flite’s technology is distinctive and extraordinary. By working together, we’re able to combine best-in-class design and technology implementation with all-inclusive management services,” said Jim Hinckley, Century Golf’s Founding Partner, and CEO. “We’re excited to work with Flite’s team to deliver an incomparable guest experience, and we expect Ken May’s vast experience to help us maximize success for owners.”

Overall, Century Golf Partners is a recognized industry expert in private club membership programs public golf revenue concepts, and now the golf entertainment industry. Century Golf is focused on driving revenue growth through aggressive capacity utilization, creative programming, and an attention to execution.

KEY TAKEAWAYS

Without question, it’s good to be connected to names like Palmer, Disney, and Ueberroth, as Century Golf has grown to exceed $400 million in annual sales.

With a host of industry, hospitality, and golf business veterans on its team, the company has been ever-proactive in growing and making improvements, as evidenced by ongoing renovations to numerous clubs, while displaying a commitment to superior management and service of all facets of club and golf operations.

Century Golf has had success working with every type of golf facility, blending the art and science of hospitality with proven business fundamentals to create unique, innovative and effective solutions for the clubs, courses and resorts it serves.

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