Full Swing Golf
Corporate Headquarters: Carlsbad, California
Category: Media and Technology
Ryan Dotters, CEO
Jason Fierro, COO
Full Swing Golf produces cutting-edge golf simulators to provide golfers with a supremely accurate and realistic indoor golf experience. Founded by Floyd Arnold in 1986, the company originally sold other golf simulator brands but, in an effort to improve the accuracy of the product Arnold began developing the first Full Swing simulator in June of 1991. Full Swing Simulators revolutionized the golf simulator market and are now the largest U.S.-based producer of multi-sport simulators.
Full Swing Golf has created a patented dual-tracking technology that combines high-speed cameras with infrared light wave technology to provide unmatched swing data and real-time ball feedback.
The company’s “Champion Proven Technology” can be found in the homes of major champions like Tiger Woods, Jon Rahm, Justin Rose, Jason Day, Jordan Spieth, Gary Woodland, and Padraig Harrington, as well as commercial centers, golf courses, and thousands of satisfied homeowners around the globe. Additionally, Full Swing is the official golf simulator partner of the Golf Channel and PGA TOUR.
While Full Swing simulators carry a hefty price tag, starting at $39,900, there’s a reason the brand has sold more simulators than the majority of its competitors. Full Swing is the only simulator on the market that combines overhead camera technology and in-flight ball measurement to quickly and accurately show customers real ball flights with no delay.
Avid golfers aren’t the only customers enjoying Full Swing’s 84 championship courses and multiple modes of play either, as it’s also a new way for entire families to be entertained. Whether customers are playing one of 13 interactive sports, watching their favorite shows or teams on the big screen, or enjoying their favorite game consoles in a whole new way, there really is something for everyone.
In 2015, almost 30 years after its founding, Ryan Dotters took over as CEO of Full Swing. Full Swing simultaneously signed one of the largest names in golf when they brought on Tiger Woods. Dotters was also instrumental in the acquisition of Virtual Green putting system in March of 2015.
In 2021, Full Swing released its newest offing, the Full Swing KIT — a compact launch monitor that provides customers with the accuracy of a full-size simulator while remaining portable enough to bring out on the range. The monitor is a popular piece with professional golfers like Woods as well as golf enthusiasts like Patrick Mahomes and Josh Allen.
“More athletes continue to reach out to us as they interact with more pros about how to improve their game faster,” said Jason Fierro, Chief Operating Officer of Full Swing. “Getting calls from Patrick and Josh to install simulators and see them using KIT on the range to prepare for their big moments off the field, lets us know that our products truly are for everyone who values their time and wants to improve their game like the pros.”
The KIT’s lower price point of $3,999 also serves to make Full Swing products more accessible to a wider range of consumer.
With partnerships like Topgolf, Golf Channel, and PGA TOUR, as well as an expanding list of athletes like Mahomes, Allen and Steph Curry, Full Swing has found the right partners to help grow its business (along with the simulator market) more than ever before, as the company positions for the future.
With simulators becoming an increasingly popular form of off-course participation, Full Swing has the benefit of significant visibility from its major partnerships with Tour players like Woods and Spieth. It’s also aligned with companies like DICK’S, Topgolf, and Disney Cruise Line, has almost 100 championship courses in its virtual library, and does activations with major club companies like TaylorMade and Callaway.
Full Swing Simulators make indoor golf a reality for homes, businesses, and golf courses — day or night, regardless of the weather or time of year. The quality of the technology makes Full Swing a viable option for practice, instruction, and entertainment for golfers of all skill levels.
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