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Top 100

Corporate Headquarters: Lafayette, Louisiana


Category: Retail


Tom Cox – Executive Chairman

Greg Palmer – CEO

Robin Bonin – Senior Vice President & Chief Information Officer


Founded in 1995, is one of the world’s longest tenured e-commerce businesses. The company offers a complete selection of golf equipment such as balls, clubs, shoes, apparel, and other accessories.

Located in Lafayette, Louisiana, has grown from a 100-square-foot room to a state-of-the-art 60,000-square-foot facility and the largest golf retail center in the state. is a world leader in golf ball and equipment sales, with a heavy focus on customization.

The company’s primary selling point is that they are able to provide customers with the ability to easily, quickly, and affordably customize a wide array of golf products – approximately 80% of their overall business is customized in some way.

“Our proprietary technology allows us to offer golfers customized products, printed on-demand, and delivered at the speed of Amazon,” said Executive Chairman and founder Tom Cox. “This advantage allows us to thrive in a highly competitive market.”

(Photo courtesy:

The company’s website features an online visualization tool that allows customers to consider close to 1,000 possible designs in more than 50 categories — with options from personalized text to a photo of a favorite pet. prints up to 400,000 balls per week, with a turnaround efficiency that can have a dozen customized balls ordered on a Monday morning delivered by Tuesday. also has a key partnership with Team Golf, which owns and manages licenses for the National Football League, Major League Baseball, National Hockey League and the National Collegiate Athletic Association, as well as the U.S. military. Through this agreement, can offer a wide range of officially licensed products bearing NFL, MLB, NHL, NCAA logos as well as insignia or designs from all major military branches. first eclipsed the $1 million sales mark in 1999 and was among the small percentage of online businesses that survived and flourished when the “dot-com” business crashed in 2001.

KEY TAKEAWAYS has grown into a world leader in its niche — specifically customization — within the billion dollar-per-year golf ball business, and particularly as more consumers embrace the ease and convenience of ecommerce for the game’s ultimate consumable.

While is not the only online retailer of personalized products, for golf balls and beyond, the company’s prominence has continued to grow thanks to their ability continually expand their offerings and deliver faster than competitors.


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