Summit Golf Brands
Corporate Headquarters: New York, NY
Website: http://www.summitgolfbrands.com
Additional Websites: https://www.fairwayandgreene.com/, https://www.zerorestriction.com/, https://www.bdraddy.com/
Category: Apparel and Accessories
LEADERSHIP
Summit Golf Brands (“SGB”) designs, manufactures, markets and sells premium golf apparel and sportswear under its collection of fast-growing brands, including Fairway & Greene, B. Draddy, Zero Restriction and EP New York.
SGB’s products — with a broad range of fits and styles that appeal to golfers of all ages — are sold online and to over 3,000 specialty retail and pro shop accounts in more than 25 countries. This includes most of the top country clubs and resorts worldwide.
Headquartered in New York City, SGB combines the highest level of quality control over the embellishment of its products with unequalled fulfillment of its customers’ orders through its vertically integrated domestic embroidery and embellishment operations located in Madison, Wisconsin.
SGB employs over 150 dedicated fulfillment and decoration staff that provide unparalleled care for custom orders. The company also owns and operates two 58,000-square-foot fulfillment facilities with over 200 high-performance embroidery heads centrally located in Wisconsin. This location means that SGB can provide customers with significantly faster shipping times. SGB also maintains a showroom at its New York City headquarters and an additional support office in Shelton, Connecticut.
(Photo credit: BDraddy.com)
SGB’s Fairway & Greene brand offers apparel with a traditional, classic, and authentic feel while highlighting the luxury of the game.
B. Draddy offers an aristocratic bohemian aesthetic with colors and fabrics naturally aged in ocean salt water.
EP New York is a premier women’s golf brand that offers the same level of tradition and authenticity to the history of golf as SGB’s other luxury apparel brands.
In a deviation from the other SGB brands, Zero Restriction predominantly manufactures outerwear and rain gear. The brand has been utilized by Team USA for both the Solheim Cup and the Presidents and is the most well-known of the Summit properties.
For country club and resort accounts with retail apparel needs, SGB represents a one-stop-shop, given its diverse portfolio of brands.
Each brand caters to a different demographic (men, women, young, and old) – from basics to fashion, and from lifestyle to technical outerwear.
KEY TAKEAWAYS
Since the majority of Summit Golf Brand’s sales are completed at private clubs and resort courses, having multiple strong brands “under one umbrella” is a big selling point for pros and management. Instead of dealing with four reps, a pro can buy from just one and have access to strong brands for both men and women.
SGB has focused specifically on developing products from the golf market allowing the company to generate a competitive advantage in recent years over companies that enter other sports markets as well.
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