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Summit Golf Brands

Corporate Headquarters: New York, NY

Website: http://www.summitgolfbrands.com

Category: Apparel and Accessories

LEADERSHIP

Chad Delp – CEO
Marty Leglar, Chief Operating Officer
Jack Lessing – EVP of Sales
Billy Draddy – Creative Director
Trevor Bradshaw – Chief Financial Officer

Summit Golf Brands (SGB) designs and sources high-end golf apparel and sportswear that is sold at leading country clubs and resorts around the world. It currently sells the brands Fairway & Greene, Zero Restriction, B. Draddy, and EP New York to over 3,000 accounts in more than 25 countries, and its product can be found at almost all of the top 100 golf courses in the United States.

SGB employs over 80 dedicated fulfillment and decoration staff that provide unparalleled care for custom orders. The company also owns and operates a 40,000-square-foot fulfillment facility with over 100 high-performance embroidery heads centrally located in Wisconsin. This location means that SGB can provide customers with significantly faster shipping times. SGB also maintains a showroom at its New York City headquarters and an additional support office in Shelton, Connecticut.

(Photo credit: BDraddy.com)

 

Approximately 90% of SGB’s products are currently distributed through the green grass channel, dealing directly with courses and club professionals, rather than big box retailers, department stores, and specialty stores.

SGB’s Fairway & Greene brand offers apparel with a traditional, classic, and authentic feel while highlighting the luxury of the game. B. Draddy offers an aristocratic bohemian aesthetic with colors and fabrics naturally aged in ocean salt water. EP New York is a premier women’s golf brand that offers the same level of tradition and authenticity to the history of golf as SGB’s other luxury apparel brands. In a deviation from the other SGB brands, Zero Restriction predominantly manufactures outerwear and rain gear. The brand has been utilized by Team USA for both the Solheim Cup and the Presidents but and is the most well-known of the Summit properties.

For country club and resort accounts with retail apparel needs, SGB represents a one-stop-shop, given its diverse portfolio of brands.

Each brand caters to a different demographic (men, women, young, and old) – from basics to fashion, and from lifestyle to technical outerwear.

KEY TAKEAWAYS

Since the majority of Summit Golf Brand’s sales are completed at private clubs and resort courses, having multiple strong brands “under one umbrella” is a big selling point for pros and management. Instead of dealing with four reps, a pro can buy from just one and have access to strong brands for both men and women.

SGB has focused specifically on developing products from the golf market allowing the company to generate a competitive advantage in recent years over companies that enter other sports markets as well.

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