Named in honor of NGF co-founders Herb and Joe Graffis, this 40-page publication provides the most comprehensive and objective summary of the U.S. golf industry available today. It brings together key data and insights that define the business and health of the game — participation and engagement, rounds played, facility supply and development, equipment and retail trends, and the overall reach of golf across traditional and off-course channels.

The Graffis Report is intended to provide industry stakeholders with a broad, holistic understanding of where the game and business of golf stands and where it is headed. The 2026 report  — which includes 2025 data and research — reinforces that today’s momentum is not a temporary post-pandemic spike, but rather a recalibrated baseline built on broader access, diversified entry points, and a more inclusive, multi-channel ecosystem.