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Fortnight readers rate the overall health of their golf business
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We asked golfers what they’re most thankful for when it comes to the traditional game and the results reveal its widespread and generation-spanning appeal. But what is particularly interesting is the differentiation in responses among age groups.
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Golf is in a better place than before the pandemic. But just how good? Here’s what golf business leaders and facility operators told us.
Read MoreIn our latest ‘Fortnight’ industry message, NGF’s Chief Research Officer David Lorentz details some of the differences when it comes to the needs and behaviors of the 35-49 age group compared to the 18-34 cohort. Findings like these are drawn from various NGF data sources and research initiatives, including our ongoing national Participation and Engagement Study (PES), which is in field every day of the year, captures almost 20,000 surveys annually and is used by our researchers as a source for measuring golf activity in the U.S.
The PES can highlight meaningful demographic differences as well as unique characteristics …
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Audubon International NGF Member #1406305 NGF’s diverse and extensive membership roster features organizations, […]
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The past several years have been generally very positive for golf operators, thanks to the “Covid boom.” But how should we be improving the customer experience to ensure we’re prepared and positioned for the future?
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As new golf entertainment versions of mini golf crop up, with investment from prominent names like Tiger Woods and Rory McIlroy, it leads to inevitable questions about the impact these kinds of ‘golf’ experiences might have on interest in playing on a real golf course.
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Online search popularity can be a useful indicator when it comes to golf's reach — with almost 1/3 of the U.S. population engaging with the game in some fashion — and play.
When analyzing the trend in Google searches for "golf" (backing out the Volkswagen car by the same name), the peak point each year has historically moved in relative tandem with NGF's survey-based measurements of golf participation.
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After some understandable limitations on golf travel the past two years, particularly in 2020 after the initial coronavirus outbreak, indications are that golf travel in the U.S. is poised for a strong season.
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More than 4 out of 5 Core golfers surveyed by NGF in late 2021 said they expect to take a golf-related trip in 2022. Given that Core golfers (defined as those who play at least 8 rounds of golf annually) comprise more than half of the U.S. golf population, this suggests upwards of 10 million will play golf while traveling on an overnight trip away from home in 2022. The average number of expected golf trips also saw a notable increase, as travel limitations in recent years have heightened the interest to get away.
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