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NGF recognizes 10 facilities in annual GolfSAT customer satisfaction awards
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NGF’s GolfSAT platform is a golfer satisfaction survey that enables participating courses to compare satisfaction measures against benchmarks of similarly-priced properties nationwide.
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A record 6.2 million beginners have taken up golf in the U.S. over the past two years of the coronavirus pandemic. Overall participation has grown over that time, but not nearly to that extent.
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One-pager on beginners
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Annual overview of golf participation in the U.S., including various segments.
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Consumer surveys indicate that gift-giving for all things golf – including equipment, apparel and accessories — is projected to remain strong this holiday season, even as manufacturers and retailers wrestle with production, inventory and shipping challenges.
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When rounds increased almost 14% nationwide in 2020 amid the pandemic, the increased green fee revenue helped some operators offset losses in other areas such as food & beverage, events and tournaments, and merchandise, not to mention the spring stretch when over half of U.S. golf facilities were closed due to the coronavirus. It also prompted questions about whether, in 2021, there was any correlative increase in playing fees — whether in response to the heightened demand, a rise in operational costs, lost revenue, minimum wage increases, or other reasons.
In a summer survey of public golf course operators, 67% reported some kind …
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In a 2021 survey of public golf course operators, 67% reported some kind of pricing adjustment that impacted their average playing fee, whether it's raising peak or non-peak rates, adjusting or limiting discounting, or stretching/shifting their peak season.
Across all U.S. public golf facilities, the peak rate increased by about 3% in 2021. This, however, is below the one-year inflation rate of about 5%. Public golf fee increases (compound annual growth rate) over the past five and 10 years have also been lower than the national inflation rate.
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Amid nationwide surges in play, over a third of public golf courses have bumped up their peak season fees after years of lagging behind the inflation rate. Yet golf continues to shine as an affordable option compared to other activities that take a similar amount of time.
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