The Differentiation in Golfer Age Groups

In our latest ‘Fortnight’ industry message, NGF’s Chief Research Officer David Lorentz details some of the differences when it comes to the needs and behaviors of the 35-49 age group compared to the 18-34 cohort. Findings like these are drawn from various NGF data sources and research initiatives, including our ongoing national Participation and Engagement Study (PES), which is in field every day of the year, captures almost 20,000 surveys annually and is used by our researchers as a source for measuring golf activity in the U.S. The PES can highlight meaningful demographic differences as well as unique characteristics ...