Strategic Outlook for Golf's Growth
in partnership with McKinsey & Company
After partnering previously on strategic plans for the growth of golf (1988) and the future of golf (1999), NGF and McKinsey & Co. teamed up again to examine the paths to golf’s future growth and how well the game is aligned with broader cross-industry and macroeconomic trends.
This presentation combines NGF’s golf specific perspective on industry supply, demand and forecast with McKinsey’s insights into consumers and beyond.
The five key areas of exploration:
- Impact of generational shifts
- The role of off-course golf
- Golf in work, life, and community
- Media influence on golf attention
- Digital / AI’s role in golf’s future
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