NGF’s David Lorentz and Mike Dabadie, the CEO & Founding Partner of Heart & Mind Strategies, headline a presentation on how golf — with over 47 million on- and off-course participants — can leverage its addressable market of 120 million interested potential players.

Using Las Vegas as one of the comparisons, this presentation examines questions such as what is keeping people on the fence, how the industry can get regulars to come more often, and delves into the relevancy of the brand. It also takes a closer took at golf’s “Pyramid of Influence” and its effect on marketing the product.