NGF’s research and insights are regularly featured in national news stories, reinforcing the organization’s position as the industry's most trusted source for golf market intelligence.

This media coverage reflects not only the popularity and prominence of golf – one of the nation’s most popular recreation sports – but the credibility NGF has built over decades of providing the most accurate and objective data and insights on the golf business.

Golf course operators, equipment manufacturers, and other industry stakeholders rely on the same rigorous research that makes headlines to guide strategic decisions, whether it's identifying growth opportunities, understanding consumer behavior, or benchmarking performance. As the only trade association serving every segment of the golf industry, NGF research and comprehensive market insights are made possible by the support of a diverse and growing community of members.