After having been a competitive tennis player as a junior, NGF's Greg Nathan decided in his early 20’s that he wanted to have a career in golf. In this 2025 episode of the Larry The Golf Guy podcast, Greg talks about the remarkable journey he pursued to reach this goal, starting at the SI Golf Group and ultimately rising to become President & CEO of the NGF.

In a landmark collaboration that aims to enhance golf marketing capabilities, NGF has merged its unmatched golfer data and behavior insights with the direct-access media expertise of KONETiQ.