Emmy Award-winning marketing and communications executive Melinda Davenport’s presentation about what transforming some of tech’s biggest brands taught her about golf’s biggest opportunity.

Davenport is a trusted advisor known for turning bold ideas into market-defining moments, having led global campaigns at Equinix and Meta, among others.

With golf at an inflection point, Davenport details the momentum of golf’s growth as well as its perception problems. She likens golf’s future transformation — one that involves off-course forms of the game and other evolutions — to the challenges faced at Meta in getting people to believe in a future they couldn’t see yet.