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Improving the Customer Experience
The past several years have been generally very positive for golf operators, thanks to the "Covid boom." But how should we be improving the customer experience to ensure we're prepared and positioned for the future?
Topics: Economy, Engagement, Facilities, Facility Operations, Golf Courses
Improving the Customer Experience
What is golf's pandemic dividend?
Assessing the Covid Rounds Boost -- Two Years In
With the June 2022 national rounds report out, we now have a full 24 months of supporting data since golfers have been unencumbered by pandemic restrictions. Here's a closer look:
Topics: Engagement, Facilities, Golfers, Participation, Research
Assessing the Covid Rounds Boost -- Two Years In
The midway point for rounds follows one of the highest-volume months of the year
June 2022 National Rounds Played
June rounds saw a slight YOY uptick after three months of declines in national play
Topics: Engagement, Facilities, Golf Courses, Golfers, Participation
June 2022 National Rounds Played
Equipment Market Remains Strong Midway Through '22
Member look: Golf club & ball shipments up significantly compared to pre-pandemic
Equipment Market Remains Strong Midway Through '22
Topics: Consumer Spending, Economy, Equipment, Golf Clubs, Research
Equipment Market Remains Strong Midway Through '22
Golf Course Closures Still Trending Downward
Member report: Closures on pace for lowest total in 17 years
Golf Course Closures Still Trending Downward
The ongoing correction in the world's richest golf market began in 2006 after an unprecedented, and unsustainable, 20-year golf course building boom. The recent slowdown in closures may indicate the market is moving closer to equilibrium.
Topics: Closures, Economy, Facilities, Facility Supply, Golf Courses
Golf Course Closures Still Trending Downward
How Does 2022 Rounds Momentum Compare to Pre-Covid?
A member-only look at rounds comparisons to previous years
How Does 2022 Rounds Momentum Compare to Pre-Covid?
In assessing play levels, it can be helpful to look beyond year-over-year comparisons. Here's how May 2022 stacks up against recent years just before the pandemic-driven play surges.
Topics: Facilities, Golf Courses, Participation, Rounds Played
How Does 2022 Rounds Momentum Compare to Pre-Covid?
A year ago, May rounds were +18% across the U.S.
May 2022 National Rounds Played
Rounds of golf were down slightly, again, on a nationwide level in May. How did they compare to 2021?
Topics: Engagement, Facilities, Facility Operations, Golf Courses, Participation
May 2022 National Rounds Played
Like other aspects of golf, mini golf is evolving – with new forms and concepts
Can Mini Golf Influence Interest in Traditional Golf?
As new golf entertainment versions of mini golf crop up, with investment from prominent names like Tiger Woods and Rory McIlroy, it leads to inevitable questions about the impact these kinds of 'golf' experiences might have on interest in playing on a real golf course.
Topics: Engagement, Golfers, Mini Golf, Miniature Golf, Off-course Participation
Can Mini Golf Influence Interest in Traditional Golf?
Less favorable weather in several notable regions hampers early-season play
A Slower Start to the Season
April rounds were down on a national level, but in several well-supplied regions it’s a change that operators attribute largely to unfavorable golf weather.
Topics: Facilities, Golf Courses, Golf Facilities, Golfers, Rounds Played
A Slower Start to the Season
Cooler, wetter weather takes toll in several key regions
April 2022 National Rounds Played
April play follows March's trajectory, with the third year-over-year decline through the first four months of 2022.
Topics: Facilities, Golf Courses, Participation, Rounds Played
April 2022 National Rounds Played
U.S. Golf Facility Investments Total Nearly $1.8B Annually
Spend is almost split between public and private, but share is not
U.S. Golf Facility Investments Total Nearly $1.8B Annually
Beyond the exciting (but limited) number of new golf courses we read about, the real industry investment is in upgrades, improvements, renovations and restorations at existing facilities. And it's significant.
Topics: Construction, Economy, Facilities, Facility Operations, Golf Courses
U.S. Golf Facility Investments Total Nearly $1.8B Annually
Heightened demand, eagerness to hit the road again, and Canadian golfers return
Golf Destinations Anticipate Strong Travel Season
After some understandable limitations on golf travel the past two years, particularly in 2020 after the initial coronavirus outbreak, indications are that golf travel in the U.S. is poised for a strong season. 
Topics: Destinations, Engagement, Facilities, Facility Operations, Golf Courses
Golf Destinations Anticipate Strong Travel Season

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