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How to Plug Golf’s “Leaky Bucket”

The U.S. golf industry has perhaps never been more focused than it is today on making the game approachable and available to a wider range of people. In recent years, as golf’s popularity has surged – along with participation and play – the game has not had an attraction problem. But it has struggled with conversion, among adults especially. As noted in this accompanying Short Game piece, on-course participation levels have risen by about 2.3 million over the past four years, but 10 times as many people have picked up or returned to the game over that same period. This inability to ...


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