GolfMAP is one of the most robust data-driven analytical tools available to NGF members, delivering detailed information about golf micro-economies across the country. Here’s a look at how GolfMAP works and how it can help your bottom line.
Mike McCarley, who oversees all of NBC Sports’ golf-related businesses and content, talks about golf ratings, the impact of Tiger Woods’ return on television and the game overall, the future of streaming golf coverage, and the public appetite for the sport.
One of the oft-repeated problems affecting participation is the time it takes to play. A number of companies have introduced systems that allow golfers to pay by the hole. It’s a way for golfers to potentially squeeze in some golf when they have a window. For facilities, it’s a chance to boost incremental revenue. So, are these “solutions” gaining traction?
There are almost 39,000 golf courses worldwide, with a global reach into 209 of the world’s 249 countries, according to the “Golf Around the World” report published by the R&A and based on NGF research.
A visual look at the PGA Merchandise Show, the golf industry’s annual “Major of Golf Business.” The four-day event attracts more than 40,000 industry professionals from around the world to discover the newest trends and technology from more than 1,000 exhibiting golf companies and brands.