Greg Nathan joins NGCOA President & CEO Jay Karen on Golf Business Live for a wide-ranging conversation on the state of the golf economy, from the supply-and-demand dynamics driving record rounds to the cultural shifts reshaping how the game is discovered and experienced. Greg makes the case that golf’s greatest external threats are geopolitical and macroeconomic, but flags an internal one that the industry’s booming business climate tends to obscure: the persistent intimidation that keeps millions of interested would-be golfers from ever walking through the door.