Exclusive NGF Articles and Reports
How loosening up the traditional rules of dress could have a major impact on engagement
"We want our customers to feel welcome here, and knowing they aren’t being judged for their attire can help achieve that, especially the new golfers.”
Topics: Apparel, Consumer Spending, Dress Code, Economy, Engagement
After three straight months of meaningful YOY gains in rounds, is it fair to assume we're in the midst of a "new normal" when it comes to golf engagement?
Topics: Consumer Spending, Engagement, Golf Courses, Golfers, Participation
Golf Destinations Seeing Sustained Demand
Mid-year pulse of golf's $40 billion-a-year travel & tourism impact
The current interest in golf getaways mirrors the broader general appetite for travel. Here's a look what some NGF member golf resort operators are experiencing at the midpoint of 2023.
Topics: Consumer Spending, Economy, Engagement, Facilities, Facility Operations
Golf's Ultimate Discretionary Expense?
Golf-related travel and tourism comprises the second largest sector of the U.S. golf economy. It’s also perhaps the ultimate discretionary expense and expression of demand for the game.
Topics: Consumer Spending, Destination Golf, Economy, Golfers, Research
Reviewing Retail: A Mid-Year Look
Is June a turning point for golf retail as Father's Day and the U.S. Open intersect?
U.S. consumers are being more financially cautious, according to McKinsey, so what does this mean for golf retailers?
Topics: Consumer Spending, Economy, Equipment, Golf Balls, Golf Clubs
Mid-year Update: Equipment Sales
As we approach the midpoint of 2023, what has the appetite for golf clubs and golf balls been like so far this year?
Topics: Consumer Spending, Economy, Equipment, General Interest, Golf Balls
An Impact Unlike Any Other
When it comes to online search activity and golf, the first week of April is indeed a time unlike any other. Thank The Masters Tournament (and the unofficial start of the golf season).
Topics: Consumer Spending, Economy, Engagement, General Interest, Golfers
The Latest NGF Golf 100
A number of years back, we introduced the NGF Top 100 Businesses in Golf to recognize the most influential, successful, prominent and innovative companies on the commercial side of golf. Now we’ve released the latest version of this unique list.
Topics: Consumer Spending, Economy, General Interest, Golf 100, Grow The Game
New Milestones in Golf’s Evolution
Golf’s evolution has been under way for some years now, long before more recent changes spurred by the pandemic, and two milestones hit this year are significant.
Topics: Consumer Spending, Engagement, Facilities, Golfers, Image Of The Game
Understanding Golf's 'Sandwich Generation'
There are interesting and noteworthy distinctions between age groups when it comes to behaviors, needs and motivations related to golf. So what do we do with this information?
Topics: Consumer Spending, Golfers, Millennials, Participation, Research
Mid-Year Update: Equipment Sales
Despite some lingering supply chain constraints, shipments from golf equipment manufacturers in 2022 have remained strong, matching last year’s impressive growth.
Topics: Consumer Spending, Economy, Equipment, Golf Balls, Golf Clubs
