Exclusive NGF Articles and Reports
The NGF’s Top 100 Businesses in Golf is a platform intended to highlight the vitality, size and diversity of an industry that has more than a $100 billion annual impact within the U.S.
Topics: Consumer Spending, Economy, Engagement, Equipment, General Interest
Approximately half of Core Golfers say golf gifting is a part of their holiday routine. And whether through a specialty golf retailer or a channel like Amazon, a growing percentage are buying golf-related items online.
Topics: Consumer Spending, Economy, Engagement, Equipment, Retail
The midway point of the year -- on the heels of a dramatic U.S. Open and Father's Day holiday, and during the peak of the golf season -- is a good time to detail how golf equipment sales, retail and the broader appetite for golf goods is trending across the industry.
Topics: Consumer Spending, Economy, Engagement, Equipment, General Interest
New NGF Survey: Core Golfers
Golf's best customers weigh in on 2024 plans to play, travel and spend

The approximately 13 million Core Golfers in the U.S. represent about half of on-course participants but account for over 90% of annual play and spend. These are the consumers really move the needle in the golf business when it comes to play, spend and overall engagement.
Topics: Consumer Spending, Engagement, Equipment, Golfers, Research

Follow the Money

Despite the volatility surrounding the state of the American consumer these days, a strong holiday buying season is anticipated. And a notable percentage of Core golfers are planning to spend as much or more on holiday gifts this year -- a total almost 50% higher than the typical American shopper.
Topics: Apparel, Consumer Spending, Economy, Equipment, General Interest

Golf Gifting: What’s in Store?
The latest member research from NGF's consumer pulse study

Approximately half of Core golfers buy golf-related gifts during the holiday season. Has there been any change this year in those planned behaviors and which categories are the most popular for gift-giving?
Topics: Apparel, Consumer Spending, Economy, Equipment, General Interest

Reviewing Retail: A Mid-Year Look
Is June a turning point for golf retail as Father's Day and the U.S. Open intersect?

U.S. consumers are being more financially cautious, according to McKinsey, so what does this mean for golf retailers?
Topics: Consumer Spending, Economy, Equipment, Golf Balls, Golf Clubs

Mid-year Update: Equipment Sales

As we approach the midpoint of 2023, what has the appetite for golf clubs and golf balls been like so far this year?
Topics: Consumer Spending, Economy, Equipment, General Interest, Golf Balls

Mid-Year Update: Equipment Sales

Despite some lingering supply chain constraints, shipments from golf equipment manufacturers in 2022 have remained strong, matching last year’s impressive growth.
Topics: Consumer Spending, Economy, Equipment, Golf Balls, Golf Clubs

Equipment Market Remains Strong Midway Through '22
Member look: Golf club & ball shipments up significantly compared to pre-pandemic

Topics: Consumer Spending, Economy, Equipment, Golf Clubs, Research

New Normal or Old Normal?

Can golf's current higher levels of demand be sustained? History suggests the answer is "Yes."
Topics: Economy, Engagement, Equipment, Facilities, Facility Supply

Equipment Sales Continue Run

The 2021 first-half momentum for golf equipment sales carries over from second half of 2020. Is it better than 2019?
Topics: Consumer Spending, Economy, Equipment, General Interest, Research
