Exclusive NGF Articles and Reports

NGF's 2025 Top 100 Businesses in Golf Revealed
The NGF’s Top 100 Businesses in Golf is a platform intended to highlight the vitality, size and diversity of an industry that has more than a $100 billion annual impact within the U.S.
Topics: Consumer Spending, Economy, Engagement, Equipment, General Interest
NGF's 2025 Top 100 Businesses in Golf Revealed
Is Holiday Golf Purchasing Changing?
Approximately half of Core Golfers say golf gifting is a part of their holiday routine. And whether through a specialty golf retailer or a channel like Amazon, a growing percentage are buying golf-related items online.
Topics: Consumer Spending, Economy, Engagement, Equipment, Retail
Is Holiday Golf Purchasing Changing?
Mid-Year Update: Retail & Equipment
The midway point of the year -- on the heels of a dramatic U.S. Open and Father's Day holiday, and during the peak of the golf season -- is a good time to detail how golf equipment sales, retail and the broader appetite for golf goods is trending across the industry.
Topics: Consumer Spending, Economy, Engagement, Equipment, General Interest
Mid-Year Update: Retail & Equipment
New NGF Survey: Core Golfers
Golf's best customers weigh in on 2024 plans to play, travel and spend
New NGF Survey: Core Golfers
The approximately 13 million Core Golfers in the U.S. represent about half of on-course participants but account for over 90% of annual play and spend. These are the consumers really move the needle in the golf business when it comes to play, spend and overall engagement. 
Topics: Consumer Spending, Engagement, Equipment, Golfers, Research
New NGF Survey: Core Golfers
Follow the Money
Follow the Money
Despite the volatility surrounding the state of the American consumer these days, a strong holiday buying season is anticipated. And a notable percentage of Core golfers are planning to spend as much or more on holiday gifts this year -- a total almost 50% higher than the typical American shopper.
Topics: Apparel, Consumer Spending, Economy, Equipment, General Interest
Follow the Money
Golf Gifting: What’s in Store?
The latest member research from NGF's consumer pulse study
Golf Gifting: What’s in Store?
Approximately half of Core golfers buy golf-related gifts during the holiday season. Has there been any change this year in those planned behaviors and which categories are the most popular for gift-giving?
Topics: Apparel, Consumer Spending, Economy, Equipment, General Interest
Golf Gifting: What’s in Store?
Reviewing Retail: A Mid-Year Look
Is June a turning point for golf retail as Father's Day and the U.S. Open intersect?
Reviewing Retail: A Mid-Year Look
U.S. consumers are being more financially cautious, according to McKinsey, so what does this mean for golf retailers?
Topics: Consumer Spending, Economy, Equipment, Golf Balls, Golf Clubs
Reviewing Retail: A Mid-Year Look
Mid-year Update: Equipment Sales
Mid-year Update: Equipment Sales
As we approach the midpoint of 2023, what has the appetite for golf clubs and golf balls been like so far this year?
Topics: Consumer Spending, Economy, Equipment, General Interest, Golf Balls
Mid-year Update: Equipment Sales
Mid-Year Update: Equipment Sales
Mid-Year Update: Equipment Sales
Despite some lingering supply chain constraints, shipments from golf equipment manufacturers in 2022 have remained strong, matching last year’s impressive growth.
Topics: Consumer Spending, Economy, Equipment, Golf Balls, Golf Clubs
Mid-Year Update: Equipment Sales
Equipment Market Remains Strong Midway Through '22
Member look: Golf club & ball shipments up significantly compared to pre-pandemic
Equipment Market Remains Strong Midway Through '22
Topics: Consumer Spending, Economy, Equipment, Golf Clubs, Research
Equipment Market Remains Strong Midway Through '22
New Normal or Old Normal?
New Normal or Old Normal?
Can golf's current higher levels of demand be sustained? History suggests the answer is "Yes."
Topics: Economy, Engagement, Equipment, Facilities, Facility Supply
New Normal or Old Normal?
Equipment Sales Continue Run
Equipment Sales Continue Run
The 2021 first-half momentum for golf equipment sales carries over from second half of 2020. Is it better than 2019?
Topics: Consumer Spending, Economy, Equipment, General Interest, Research
Equipment Sales Continue Run

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