3-Minute Business Insights
Golf is experiencing a fashion movement. And yet an interesting disconnect remains between the dress code perspective of the golfer – and perhaps as notably, the non-golfer – and those who operate golf courses.
Topics: Apparel, Dress Code, Engagement, Facility Operations, General Interest
How loosening up the traditional rules of dress could have a major impact on engagement
"We want our customers to feel welcome here, and knowing they aren’t being judged for their attire can help achieve that, especially the new golfers.”
Topics: Apparel, Consumer Spending, Dress Code, Economy, Engagement
Rounds played saw slight national gain in September, with increases driven primarily by certain pockets of the country.
Topics: Engagement, Facilities, General Interest, Golf Courses, Golf Facilities
Golf's charitable impact is unrivaled compared to other sports, with an annual total that's up 18% in the latest measure.
Topics: Charity, Economy, General Interest, Golf Courses, Golf Facilities
As golf demand continues to remain strong, how does play through the end of summer stack up versus recent pre-pandemic years? And compared to 2021, which saw record levels of play throughout the U.S.?
Topics: Engagement, Facilities, General Interest, Golf Courses, Participation
About 90% of Core golfers tell us they’ve played “team golf” at some point. But with the Solheim Cup and Ryder Cup being played back-to-back and highlighting the game's unique camaraderie, should golf have more team play opportunities?
Topics: Engagement, General Interest, Golfers, Team Golf
From participation to watching as fans, what are Core golfers saying about the team component?
The majority of golfers say they’ve played in at least one team event within the past 12 months -- not surprisingly most likely a scramble. And an even higher proportion say they're interested in playing in a team event within the next year.
Topics: Engagement, General Interest, Golfers, Research, Team Golf
The Growth of Destination Golf
A closer look at one of golf's biggest development categories
Whether its golf destinations, destination golf resorts or destination golf in general, this niche continues to grow in popularity – on both the public and private side.
Topics: Destination Golf, Development, Engagement, Facilities, Facility Supply
Golf Course Supply: No Boom, But Better
When it comes to traditional, new golf courses, what’s being built today is different than during the development boom of the late 1990s and early 2000s. Here's how.
Topics: Construction, Development, Facilities, Facility Supply, General Interest
How Close is 2023 Play to Record-Setting 2021?
On a national level, rounds saw a major move after the highest-volume month of the year (July)
Topics: Engagement, Facilities, General Interest, Golf Courses, Participation
What Is Social Media's Impact on Golf Perception?
NGF member insider: click to access report on Perceptions of Golf
It’s estimated that approximately 50 million Americans are engaged with golf today on social media, at varying levels. About 80% of them are non-golfers who have very different perceptions of golf than those who don't engage with the game at all.
Topics: Engagement, General Interest, Golfers, Image Of The Game, Research
Perceptions of Golf
Golf has a more favorable narrative going for it recently, for a variety of reasons. And that shift has a positive effect on perceptions of the game.
Topics: Engagement, General Interest, Image Of The Game, Participation, Perceptions
