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2026 Graffis Report
Topics: Associations, Business Management, Course Operations, Design & Construction, Equipment & Gear, Facility Management, Green-Grass Facility, Retail, Technology & Innovation
2026 Graffis Report
NGF President & CEO Greg Nathan will deliver a must-see presentation entitled, “2026 State of the Golf Business – How Sustainable and Resilient is our Industry?” on the Main Stage at the Orange County Convention Center on Thursday, Jan. 22 at 9:30 a.m.
Greg Nathan joins Golf Business Live host Michael Williams for a conversation reflecting on the state of the golf business and economy in 2025, and a look ahead to the game's future.
At a time when more people are playing more golf in more ways than at any time in history, NGF President and CEO Greg Nathan shares a few observations about the game's momentum and growth, and expresses immense gratitude for the tens of thousands of friends and members throughout the industry.
Greg Nathan sits down with host Dan Edwards on episode 264 of the Off Course podcast from The Hackers Paradise to discuss the NGF’s mission and golf's evolution over the last 20 years.
Topic: Media & Marketing
After having been a competitive tennis player as a junior, NGF's Greg Nathan decided in his early 20’s that he wanted to have a career in golf. In this 2025 episode of the Larry The Golf Guy podcast, Greg talks about the remarkable journey he pursued to reach this goal, starting at the SI Golf Group and ultimately rising to become President & CEO of the NGF.
Topic: Media & Marketing
Greg sits down with Golfdom for a Q&A on the Graffis Report, providing a state-of-industry overview, discusses "generational positivity," and detailing why its a great time to be in the golf business.
Top Takeaways: Golf Executive Sentiment Survey
Golf leaders weigh in on their business, state of industry
Rising inflation, labor challenges, supply chain issues, the threat of an impending economic recession... How do golf business leaders feel about growth potential for their companies and organizations in years ahead? And how does that compare to CEOs more broadly?
