The past three years have seen record or near-record numbers of U.S. golfers traveling to play the game. What does that mean for the industry at large when it comes to the "travel window" effect?

If golf is supposed to be a relationship business, why are golfers greeted in pro shops and retail stores with generic transactional questions typically answerable with a single word?

Greg sits down with Golfdom for a Q&A on the Graffis Report, providing a state-of-industry overview, discusses "generational positivity," and detailing why its a great time to be in the golf business.

As the golf industry enjoys unprecedented success, NGF research suggests most Core golfers feel like "just another customer," with transaction-based relationships emphasized over loyalty. As customer expectations evolve, relationship-building will likely emerge as the most undervalued innovation frontier in business and, perhaps, a new battleground in golf.

NGF President and CEO Greg Nathan, who in 2024 succeeded Joe Beditz in overseeing the organization on a day-to-day basis, is among 25 industry leaders recognized by Golf Inc. among the Most Powerful People in Golf. Nathan is one of two first-timers to join the list.