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Momentum across the recreational side of the U.S. golf industry remained broadly positive in 2025. Indicators continue to point to sustainability in both participation and play amid a recalibrated, higher baseline for the game – perspective that’s highlighted in NGF’s annual Golf Industry Report.
Greg Nathan joins Golf Business Live host Michael Williams for a conversation reflecting on the state of the golf business and economy in 2025, and a look ahead to the game's future.
At a time when more people are playing more golf in more ways than at any time in history, NGF President and CEO Greg Nathan shares a few observations about the game's momentum and growth, and expresses immense gratitude for the tens of thousands of friends and members throughout the industry.
At a time when more people are playing more golf in more ways than at any time in history, NGF President and CEO Greg Nathan shares a few observations about the game's momentum and growth, and expresses immense gratitude for the tens of thousands of friends and members throughout the industry.
The past three years have seen record or near-record numbers of U.S. golfers traveling to play the game. What does that mean for the industry at large when it comes to the "travel window" effect?
Topic: Associations
If golf is supposed to be a relationship business, why are golfers greeted in pro shops and retail stores with generic transactional questions typically answerable with a single word?
Greg sits down with Golfdom for a Q&A on the Graffis Report, providing a state-of-industry overview, discusses "generational positivity," and detailing why its a great time to be in the golf business.
As the golf industry enjoys unprecedented success, NGF research suggests most Core golfers feel like "just another customer," with transaction-based relationships emphasized over loyalty. As customer expectations evolve, relationship-building will likely emerge as the most undervalued innovation frontier in business and, perhaps, a new battleground in golf.
NGF President and CEO Greg Nathan, who in 2024 succeeded Joe Beditz in overseeing the organization on a day-to-day basis, is among 25 industry leaders recognized by Golf Inc. among the Most Powerful People in Golf. Nathan is one of two first-timers to join the list.
