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2023 was a very positive year for the golf business. The professional game has a way of dominating the media narrative on golf – and there was no shortage of passionate opinion in the coverage of competing tours and distance regulation. However, the recreational side of the game might actually be the bigger story, thriving with a continued resurgence not seen in decades.
Year is capped by biggest jump for any month in 2023
Play climbed to record levels in 2023 as December rounds finished with a late surge.
NGF's annual golf industry report is now available for member download.
Assessing the state of the golf industry in 2023 reveals increases in participation and play, a healthier balance between the number of golfers and courses, and an evolution of a traditional game that’s positively affecting golf demand. Read more...
While November, on a national level, is a low-volume month with rounds largely dependent on golf-friendly weather and seasonality in many parts of the country, it saw the second-biggest YOY jump of any month in 2023.
As 2023 draws to a close, it’s a fitting time to look back, look ahead, and examine the appetite for green-grass golf.
Examining Rounds Sustainability
Interest, intent, pandemic play trends, and price increases
Here’s what the latest Core golfer surveys reveal about “itch” and intent to play, trends in post-pandemic rounds growth, and potential obstacles to future play – including full tee sheets and rising green fees.
Follow the Money
Despite the volatility surrounding the state of the American consumer these days, a strong holiday buying season is anticipated. And a notable percentage of Core golfers are planning to spend as much or more on holiday gifts this year -- a total almost 50% higher than the typical American shopper.
Team Golf
About 90% of Core golfers tell us they’ve played “team golf” at some point. But with the Solheim Cup and Ryder Cup being played back-to-back and highlighting the game's unique camaraderie, should golf have more team play opportunities?
