Greg Nathan sits down with host Dan Edwards on episode 264 of the Off Course podcast from The Hackers Paradise to discuss the NGF’s mission and golf's evolution over the last 20 years.

After having been a competitive tennis player as a junior, NGF's Greg Nathan decided in his early 20’s that he wanted to have a career in golf. In this 2025 episode of the Larry The Golf Guy podcast, Greg talks about the remarkable journey he pursued to reach this goal, starting at the SI Golf Group and ultimately rising to become President & CEO of the NGF.

In a landmark collaboration that aims to enhance golf marketing capabilities, NGF has merged its unmatched golfer data and behavior insights with the direct-access media expertise of KONETiQ.

Among the developments in golf over the past year-and-a-half or so, the evolving narrative surrounding the game has been particularly interesting to follow. Especially when it comes to outlets that don't follow golf regularly. Perceptions of the game have also been improving.