Exclusive NGF Articles and Reports
The Differentiation in Golfer Age Groups
How the unique characteristics of age cohorts groups pertain to consumer engagement
The meaningful differences between age cohorts can be of particular relevance and importance for those in the golf business, helping to understand the wants, needs and motivations of customers.
Topics: 18-34, 35-49, 65+, Beginners, Engagement
Understanding Golf's 'Sandwich Generation'
There are interesting and noteworthy distinctions between age groups when it comes to behaviors, needs and motivations related to golf. So what do we do with this information?
Topics: Consumer Spending, Golfers, Millennials, Participation, Research
