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Our People


David Lorentz

Chief Research Officer

May not look it, but I'm a 25+ year industry professional. It all started for me looping at a country club in Cincinnati, and now I’m 1,000 miles from there, using my passion for golf, analytics and marketing to help businesses do cool things with data.



Favorite Course Played

Losantiville Country Club

If You Could Play Anywhere in the World?


Dream Foursome

Jimmy Buffett, George W. Bush, Rickie Fowler

What's Your First Golf Memory

Watching a video on caddie etiquette in a rundown shack at the country club up the street from our house. And then coming back the next day to carry some old guy's golf bag – almost literally as big as me – for like $12 and a hot dog. Just a 9-year-old trying to make it.