David Lorentz

Chief Research Officer

May not look it, but I'm a 20-year industry professional. It all started for me looping at a country club in Cincinnati, and now I’m 1,000 miles from there, using my passion for golf, analytics and marketing to help businesses do cool things with data.



Favorite Course Played

Losantiville Country Club

If You Could Play Anywhere in the World?


Dream Foursome

Jimmy Buffett, George W. Bush, Rickie Fowler

What's Your First Golf Memory

Watching a video on caddy etiquette in a rundown shack at the country club up the street from our house. And then coming back the next day to carry some old guy's golf bag – almost literally as big as me – for like $12 and a hot dog. Just a 9-year-old trying to make it.


Join Our Community. Support Your Industry.

People join the NGF because they believe in being smarter about the golf industry.  They want to stay on top of trends and have access to the industry’s most accurate and objective measures of the game’s vitality. Joining the NGF means connecting with a community of like-minded individuals who support the NGF’s efforts to influence golf’s long-term success. Memberships underwrite the many research projects and publications that NGF produces on behalf of the industry.

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