3-Minute Business Insights
Amid increases in U.S. golfers and rounds-played over the past six years, the number of people participating in leagues – whether run internally by golf facilities or externally by national organizations – has jumped dramatically. This engagement is outpacing broader on-course participation changes in the post-pandemic era.
Each of the past four years have seen record or near record levels of Americans hitting the road to play golf and 2026 is poised to reach a new high in golf travel. Golf trips, whether with friends, family, significant others, colleagues or clients, are a vital part of the industry because they concentrate spend, time and engagement in ways everyday play doesn’t. And this elevated demand is impacting U.S. supply.
Interest in golf among non-golfers is close to record levels, even as the number of on-course participants has jumped by 20% over the past six years (with an even bigger increase in engagement among off-course formats). While maintaining high levels of attraction is important, converting that interest into sustainable participation is critical for the game’s future.
Following a decade of limited pricing power, peak green fees at public golf facilities in the U.S. have increased during the 'post-pandemic era." How closely do these increases mirror that of changes in inflation over that same period from 2019 to 2025?
Golf is big business -- with a direct U.S. economic impact of almost $102 billion annually. NGF produced the most recent, and often-quoted U.S. Golf Economic Impact Study, and also conduct standard reports on golf's impact at the state level. These numbers are a part of many of our latest one-page state summaries that detail key supply and demand data at a more localized level -- now available to members.
There was a time not so long ago when the question was “Why doesn’t golf grow?” Today, the industry is experiencing a resurgence that would have been difficult to predict.
The U.S. golf market is experiencing an era of supply stability -- with the industry finding equilibrium following a prolonged correction. Beyond elevated play and participation, as well as improved perceptions and broader appreciation for the game, there are a number of contributing factors to this healthier balance of supply and demand.
The post-pandemic surge has proven more durable than some initially expected, with rounds of golf at U.S. courses climbing to yet another all-time high in 2025. It's a run that has similarities to the early 2000s "Tiger Boom," but is far from apples-to-apples comparison.
Topics: Course Operations, Facility Management
Momentum across the recreational side of the U.S. golf industry remained broadly positive in 2025. Indicators continue to point to sustainability in both participation and play amid a recalibrated, higher baseline for the game – perspective that’s highlighted in NGF’s annual Golf Industry Report.
2025 finishes in record-setting territory for fourth time in five years
Play for the low-volume month of December was virtually unchanged from a year ago, resulting in another record year for rounds of golf played at U.S. courses.
At a time when more people are playing more golf in more ways than at any time in history, NGF President and CEO Greg Nathan shares a few observations about the game's momentum and growth, and expresses immense gratitude for the tens of thousands of friends and members throughout the industry.
