3-Minute Business Insights
Asking what an "average golfer" typically shoots isn't as straightforward a question as it might seem. The golfer-reported average -- among those who keep score -- hasn't changed very much in years. But if you account for some important caveats, the actual average likely skews upwards.
Topics: Average Score, General Interest, Golfers, Participation, Research
The U.S. golf industry is now in its 50th month since pandemic-related restrictions on golf were lifted in 2020. And the numbers continue to reinforce that we're enjoying a "new normal" when it comes to play.
Topics: Engagement, Facilities, Facility Operations, General Interest, Golf Courses
There are hundreds of new golf courses in varying stages of development around the world, with over half of those in the pipeline within the U.S. So, which other countries are especially active in the world of golf course construction?
Topics: Closures, Construction, Development, Facilities, Facility Supply
The past four years have been historically strong for the U.S. golf industry, with a net gain of more than 2.3 million on-course golfers since 2020. But what if we told you almost 10 times as many people turned or returned to golf over that time?
Topics: Beginners, Churn, Engagement, General Interest, Golfers
The midway point of the year -- on the heels of a dramatic U.S. Open and Father's Day holiday, and during the peak of the golf season -- is a good time to detail how golf equipment sales, retail and the broader appetite for golf goods is trending across the industry.
Topics: Consumer Spending, Economy, Engagement, Equipment, General Interest
June is Women's Golf Month and an appropriate time to note that some of the most significant golfer gains in recent years have been among female participants. A near record number of women and girls played golf on a course in 2023, the highest participation levels in the U.S. since 2006.
Topics: Beginners, Engagement, Female, Female Participation, General Interest
The number of golfers traveling to play has been at or near record levels the past several years. And golfer surveys for 2024 show no sign of let-up when it comes to golf wanderlust.
Topics: Consumer Spending, Engagement, General Interest, Golf Courses, Golf Travel
It's long been assumed that the traditional, green-grass golfer is golf's best customer. But research shows it's actually the committed participants who engage with the game both on course and off who really move the needle for play and spend.
Topics: Consumer Spending, Economy, Engagement, General Interest, Golfers
The money golfers pay to play benefits courses and companies throughout the industry. But for the first time in a generation, golf courses are perhaps the business segment enjoying the greatest benefit from the game's current surge.
Topics: Consumer Spending, Cost Of Golf, Economy, Facility Operations, Golf Courses
As the unofficial kickoff for the golf season, Masters Tournament week is an ideal time to take (and report on) the pulse of the golf consumer. More than 123 million Americans consumed golf in some fashion in 2023, a reach that's up significantly in recent years.
Topics: Engagement, Fortnight, General Interest, Golfers, Research
Municipal golf is not facing an existential threat. In fact, it surprises some to learn that the number of municipal courses nationwide has actually increased over the last decade. This gain stands in contrast to broader U.S. supply reductions and the challenges 'muni golf' encounters in some areas.
Topics: Facilities, Facility Supply, General Interest, Golf Courses, Golf Facilities
Every U.S. state aside from Alaska has more than 40 golf courses, and almost two-thirds have at least 175. Florida has the most by a long shot; how many countries have more? Which well-supplied state has the highest proportion of public golf? Which state has the most golfers per public course -- and thus the fiercest competition for tee times?
Topics: Facilities, Facility Supply, General Interest, Golf Courses, Golf Courses By State
