3-Minute Business Insights
While traditional golf participation has continued to climb in recent years, engagement has been even more pronounced away from the course – and that includes screen and simulated growth. Gains in this growing sector, among both participants and availability, are even more significant since the start of the pandemic.
Golf is experiencing a fashion movement. And yet an interesting disconnect remains between the dress code perspective of the golfer – and perhaps as notably, the non-golfer – and those who operate golf courses.
Golf's charitable impact is unrivaled compared to other sports, with an annual total that's up 18% in the latest measure.
As golf demand continues to remain strong, how does play through the end of summer stack up versus recent pre-pandemic years? And compared to 2021, which saw record levels of play throughout the U.S.?
About 90% of Core golfers tell us they’ve played “team golf” at some point. But with the Solheim Cup and Ryder Cup being played back-to-back and highlighting the game's unique camaraderie, should golf have more team play opportunities?
When it comes to traditional, new golf courses, what’s being built today is different than during the development boom of the late 1990s and early 2000s. Here's how.
Golf has a more favorable narrative going for it recently, for a variety of reasons. And that shift has a positive effect on perceptions of the game.
How has the increase in off-course golf offerings and access impacted the traditional game? It’s conceivable that neither the pre-pandemic stability nor post-pandemic growth we’ve enjoyed in green grass participation happen without the catalytic effects of the “grassless” game.
After three straight months of meaningful YOY gains in rounds, is it fair to assume we're in the midst of a "new normal" when it comes to golf engagement?
Golf has remarkable geographic spread, with at least one course in 83% of countries and territories worldwide. In fact, there are more golf courses globally than Starbucks locations.
Golf-related travel and tourism comprises the second largest sector of the U.S. golf economy. It’s also perhaps the ultimate discretionary expense and expression of demand for the game.
As we approach the midpoint of 2023, what has the appetite for golf clubs and golf balls been like so far this year?
