3-Minute Business Insights
Over the past two years, as the coronavirus pandemic has gripped the U.S., the number of beginning golfers has been higher than it was back when Tiger Woods was at his most dominant.
Topics: Beginners, Demand, Engagement, Golfers, Grow The Game
Going forward, when Fortnight is delivered to our readership every other Thursday, they’ll be directed to click through to our website to read the complete message (it’s free as always).
Topics: General Interest, NGF, Reports, Research
A few high-profile fights for the preservation of municipal golf courses have led some to believe that Muni golf is facing an existential threat. It isn’t. Well, at least in 49 out of 50 states it isn’t.
Topics: Facilities, Facility Supply, General Interest, Golf Courses, Golfers
Rounds of golf in 2020 were almost unthinkably high – the industry erased 20 years of decline in about six months. Naturally, we all wondered how 2021 would go. Would demand maintain, or regress as people presumably fell back into old routines? Emphatically, it was the former.
Topics: Facilities, Golf Courses, Golfers, Participation, Research
Over the past year or so we’ve talked about the improving supply/demand balance for golf in the U.S. There are indications of this move toward equilibrium in the year-end 2021 data, including a slight increase in not one, but two facility types.
Topics: Facilities, Facility Operations, Facility Supply, Golf Courses, Municipal Golf
Heading into year three of Covid-19, the virus seemingly continues to benefit golf even while hampering parts of the economy and frustrating millions ready to be ‘done’ with it. Here's what golf participation looked like for 2021 from a high level.
Topics: Beginners, Economy, Engagement, Golf Courses, Golfers
After a 2021 that was special for golf, 2022 brings more opportunity. Among the exciting news from NGF: a newly redesigned website filled with new content.
Topics: Engagement, Facility Operations, Golf Courses, Golfers, Grow The Game
Coming into the year, only the most optimistic thought the industry could beat 2020 rounds. Here's how 2021 play shaped up.
Topics: Engagement, Facilities, Facility Operations, Golf Facilities, Participation
Consumer surveys indicate that gift-giving for all things golf – including equipment, apparel and accessories -- is projected to remain strong this holiday season, even as manufacturers and retailers wrestle with production, inventory and shipping challenges.
Topics: Consumer Spending, Economy, Engagement, Research
Golf has had a record number of beginners each of the past two years, with the vast majority of newcomers being adults. And yet, when one thinks of beginner golf programs, the tendency is to focus on junior initiatives. So where are all the adult-specific introductory efforts?
Topics: Beginners, Engagement, Golfers, Grow The Game, Instruction
One of the overarching questions prompted by increased golf engagement over the past 18 months is whether the industry will be able to hold on those new golfers who have taken up the sport. But our research shows a notable difference between retention and conversion.
Topics: Beginners, Engagement, Facilities, Facility Operations, Golfers
Amid nationwide surges in play, over a third of public golf courses have bumped up their peak season fees after years of lagging behind the inflation rate. Yet golf continues to shine as an affordable option compared to other activities that take a similar amount of time.
Topics: Economy, Engagement, Golfers, Image Of The Game, Marketing
