Much has been made of golf’s youth movement, on-course golfers under 35 are up 20% since 2019, pulling the average age of an American golfer down from 46.5 to 44. But NGF President & CEO Greg Nathan says the other end of the age spectrum deserves equal attention. The Baby Boomer generation — roughly 75 million Americans born between 1946 and 1964 — continues to fuel participation and spending at the 65+ level, a cohort that represents 22% of on-course golfers but 27% of total spend. With 10,000 Americans hitting age 65 every day through 2030, that structural tailwind isn’t going anywhere soon. And when the Boomer wave eventually subsides, Nathan says the under-35 boom and the Gen X cohort behind it make a participation cliff highly unlikely. This week’s Short Game puts the numbers in generational perspective.