3-Minute Business Insights
Short Game
Consumer surveys indicate that gift-giving for all things golf – including equipment, apparel and accessories -- is projected to remain strong this holiday season, even as manufacturers and retailers wrestle with production, inventory and shipping challenges.
Topics: Consumer Spending, Economy, Engagement, Research
Golf has had a record number of beginners each of the past two years, with the vast majority of newcomers being adults. And yet, when one thinks of beginner golf programs, the tendency is to focus on junior initiatives. So where are all the adult-specific introductory efforts?
Topics: Beginners, Engagement, Golfers, Grow The Game, Instruction
One of the overarching questions prompted by increased golf engagement over the past 18 months is whether the industry will be able to hold on those new golfers who have taken up the sport. But our research shows a notable difference between retention and conversion.
Topics: Beginners, Engagement, Facilities, Facility Operations, Golfers
Amid nationwide surges in play, over a third of public golf courses have bumped up their peak season fees after years of lagging behind the inflation rate. Yet golf continues to shine as an affordable option compared to other activities that take a similar amount of time.
Topics: Economy, Engagement, Golfers, Image Of The Game, Marketing
Can golf's current higher levels of demand be sustained? History suggests the answer is "Yes."
Topics: Economy, Engagement, Equipment, Facilities, Facility Supply
NGF's recent survey of Core golfers indicated 73% recalled Tee It Forward, but a much smaller percentage had actually moved up in recent years. Here's what they found, and what's keeping others from moving forward a tee.
Topics: Engagement, Facilities, General Interest, Golf Courses, Golfers
Based on research from the NGF’s definitive international facility database, the R&A's biennial Golf Around the World Report is back and counts golf courses in 206 of the world’s 251 countries -- with more than 38,000 courses globally.
Topics: Development, Facilities, Facility Supply, Golf Courses, Golf Facilities
It's the 25-year anniversary of Tiger's "Hello, World" introductory press conference. His impact on the game and business of golf was almost instantaneously felt and it continues to reverberate today.
Topics: Economy, Engagement, Golfers, Grow The Game, Image Of The Game
NGF's database team has seen a significant drop in a particular supply-based area during the first half of 2021. Could this be the year golf course supply in the U.S. levels out?
Topics: Closures, Facilities, Facility Supply, General Interest, Golf Courses
The most frequently asked question since the beginning of the year was whether the elevated level of golf activity would maintain in 2021. Well, we’ve had our first real test – comparing peak season months in 2020 and 2021.
Topics: Consumer Spending, Engagement, Facilities, Facility Operations, Golf Courses
The 2021 first-half momentum for golf equipment sales carries over from second half of 2020. Is it better than 2019?
Topics: Consumer Spending, Economy, Equipment, General Interest, Research
App use is becoming prevalent in all walks of life, including the golf world. There are now hundreds of golf-centric apps available and usage continues to climb.
Topics: Consumer Spending, Engagement, General Interest, Golfers, Research
