3-Minute Business Insights
Golf isn’t a game of perfect. There’s always room for improvement. Better performance invariably leads to more play… and, in turn, more spend and a deeper connection. So, how many golfers are taking instruction? And what's the overall economic impact of the tens of millions of lessons on the industry at large?
Topics: Engagement, Facilities, Game Improvement, General Interest, Golf Lessons
Golf's Growing Instructional Landscape
A deeper dive into trends, behaviors and participation across segments in the $1.5B golf instruction category

Amid golf's increases in popularity, participation and play in recent years, how has instruction grown and evolved? This member deliverable examines the jump in the number of golfers taking instruction (and the number of lessons), and delves into engagement by ability, avidity, age, and participation segments.
Topics: Engagement, Facilities, Game Improvement, General Interest, Golf Instruction
