3-Minute Business Insights
When a tee time goes unfilled, a golf course doesn’t just lose the greens fee – it loses all the revenue accompaniments that would have come with it. It’s why we dove deeper into the concept of RevPOTT, or the estimated total revenue per occupied tee time at public golf facilities.
The annual National Rounds Report provides a summary overview of play across the U.S. in 2024 — from national and state levels. This member report takes a look at rounds trends, with comparisons to pre-pandemic engagement and details about play levels based on age groups, participation segments, and avidity.
Final-month dip can't derail another record-setting year for rounds
Colder December weather in the Northeast and Midwest than a year ago wasn’t enough to derail another record-setting year for play on a national level. It’s the third time in four years that rounds of golf have hit record levels.
NGF’s State-of-Industry Report for 2024
NGF's Golf Industry Report, named in honor of NGF's founders Herb and Joe Graffis, compiles many of the game’s key data points on the business of golf and the health of the game in a single publication: golf participation, engagement, rounds-played, golf course supply and development, golf equipment sales, retail supply, the game’s reach, and more.
Golf’s State-of-Industry In 3 Minutes
NGF's annual state-of-industry report is out and available for members, providing a holistic look at the U.S. golf industry for 2024. Momentum across the recreational side of the U.S. golf industry remained broadly positive this past year, and future indicators point to sustainability when it comes to participation and play.
Play gains in the Northeast and Southern U.S. provide late-season boost
A small year-over-year bump in national rounds during November virtually assures that 2024 will finish with another record-setting play total.
Warm, dry weather leads to biggest YOY October jump in play since 2020
Warmer, drier weather extended the golf season in the Midwest and Northeast, leading to one of the largest year-over-year jumps in play in 2024
Renovations, Restorations & Revitalizations Lead Investment at Existing Facilities
Over $3 billion invested at U.S. courses in discretionary improvements
For a growing number of U.S. golf facilities, investment into improving their existing product is being driven by three primary factors: they're better positioned financially to reinvest, upgrades were overdue, and they recognize the importance of keeping up with the competition.
Golf’s Multi-Billion Dollar Investment
Amid the uptick in golf construction (and understandable excitement about a few brand new courses), perhaps the most noteworthy sign of the health and vitality in U.S. golf supply is the considerable investment being made in existing facilities.
Americans Still Playing More Golf
When looking at rounds-played momentum on the heels of the peak season, the only real question has been whether the weather will hold up. Hurricane season was a not-so-gentle reminder of the impact weather has on an outdoor sport like golf.
How much did Hurricane season impact 2024's momentum?
After general stability over the peak season months, September saw more fluctuation when it comes to year-over-year play. How did this impact the pursuit of another potential record-setting year for rounds in 2024?
August rounds follow regional precipitation changes as summer play finishes strong
August rounds were up in six of eight geographic regions, with all of those experiencing less precipitation than a year ago. Two regions on the East coast saw fewer rounds thanks to wetter weather than a year ago, but play at U.S. golf facilities overall remained steady through the end of the peak summer months.
