3-Minute Business Insights
Despite the volatility surrounding the state of the American consumer these days, a strong holiday buying season is anticipated. And a notable percentage of Core golfers are planning to spend as much or more on holiday gifts this year -- a total almost 50% higher than the typical American shopper.
About 90% of Core golfers tell us they’ve played “team golf” at some point. But with the Solheim Cup and Ryder Cup being played back-to-back and highlighting the game's unique camaraderie, should golf have more team play opportunities?
From participation to watching as fans, what are Core golfers saying about the team component?
The majority of golfers say they’ve played in at least one team event within the past 12 months -- not surprisingly most likely a scramble. And an even higher proportion say they're interested in playing in a team event within the next year.
What Is Social Media's Impact on Golf Perception?
NGF member insider: click to access report on Perceptions of Golf
It’s estimated that approximately 50 million Americans are engaged with golf today on social media, at varying levels. About 80% of them are non-golfers who have very different perceptions of golf than those who don't engage with the game at all.
Golf's Off-Course to On-Course Pathway
Assessing off-course impact on green grass engagement: Member Exclusive
The growth and evolution of off-course forms of golf have led to questions (and opinions) about its impact on the traditional game. Here's a closer look at that divide and the latest research into how green-grass participation, trials and interest are being affected.
The Largest-Growing Sport in America
How has the increase in off-course golf offerings and access impacted the traditional game? It’s conceivable that neither the pre-pandemic stability nor post-pandemic growth we’ve enjoyed in green grass participation happen without the catalytic effects of the “grassless” game.
Midyear Update: New Normal?
After three straight months of meaningful YOY gains in rounds, is it fair to assume we're in the midst of a "new normal" when it comes to golf engagement?
Golf's Ultimate Discretionary Expense?
Golf-related travel and tourism comprises the second largest sector of the U.S. golf economy. It’s also perhaps the ultimate discretionary expense and expression of demand for the game.
Reviewing Retail: A Mid-Year Look
Is June a turning point for golf retail as Father's Day and the U.S. Open intersect?
U.S. consumers are being more financially cautious, according to McKinsey, so what does this mean for golf retailers?
The Pandemic Surge … More Female Than Male
There has never been greater female representation on the golf course than right now. What's driving the growth and is it sustainable?
NGF members can click here to access the full report
Amid the Covid-driven changes throughout the golf industry, one of the participation segments seeing the most significant growth is one that makes up just over half the U.S. population.
While rounds on a national level are relatively level year-over-year, there's been some significant swings based on geography... and weather.
