3-Minute Business Insights
How can the imagery used in golf media and marketing create meaningful barriers to both initial and deepening engagement? And might the consequences of our historically-narrow view influence experience design itself?
Topics: Consumers, Core Golfers, Demographics, Golfer Demographics, Golfer Segmentation
Beginners, Juniors, Female, Young Adults, Seniors, and People of Color
Concise and comprehensive one-page summary reports on various participation-related topics among the U.S. golfer population.
Topics: 18-34, 65+, Asian, Baby Boomers, Beginners
As the golf industry enjoys unprecedented success, NGF research suggests most Core golfers feel like "just another customer," with transaction-based relationships emphasized over loyalty. As customer expectations evolve, relationship-building will likely emerge as the most undervalued innovation frontier in business and, perhaps, a new battleground in golf.
Topics: Commitment, Consumer Spending, Consumers, Core Golfers, Engagement
Topics: Avid, Core Golfers, Golf Participation, Golfers, Occasional
'Pandemic Era' changes since 2019
Topics: 18-34, Female, Golf Participation, Golfers, Juniors
10-year, overall engagement
Topics: Golf Participation, Golfers, Junior Golf, Juniors, Off-course Participation
10-year, overall engagement
Topics: Female Participation, Girls, Golf Participation, Golfers, Off-course Participation
10-year, overall engagement
Topics: Golfers, Minority, Minority Golfers, Non-White, Off-course Participation
10-year change in type of engagement
Topics: Golf Participation, Golfers, Off-Course, Off-course Golf, Off-course Participation
Topics: Dualies, Golf Participation, Golfers, Off-course Golf, Off-course Participation
Topics: Golf Participation, Golfers, Off-course Golf, Off-course Participation, Participation
