Exclusive NGF Articles and Reports
Golf's Off-Course to On-Course Pathway
Assessing off-course impact on green grass engagement: Member Exclusive
The growth and evolution of off-course forms of golf have led to questions (and opinions) about its impact on the traditional game. Here's a closer look at that divide and the latest research into how green-grass participation, trials and interest are being affected.
NGF members can click here to access the full report
Amid the Covid-driven changes throughout the golf industry, one of the participation segments seeing the most significant growth is one that makes up just over half the U.S. population.
As participation levels have increased in recent years, this particular segment has seen a 36% increase in on-course golfers since the start of the pandemic.
A number of years back, we introduced the NGF Top 100 Businesses in Golf to recognize the most influential, successful, prominent and innovative companies on the commercial side of golf. Now we’ve released the latest version of this unique list.
8 best practices to help your business
The past several years have been generally very positive for golf operators, thanks to the "Covid boom." But how should we be improving the customer experience to ensure we're prepared and positioned for the future?
"I find when all I do is return a phone call, they're shocked"
A record 6.2 million beginners have taken up golf in the U.S. over the past two years of the coronavirus pandemic. Overall participation has grown over that time, but not nearly to that extent.
Over the past two years, as the coronavirus pandemic has gripped the U.S., the number of beginning golfers has been higher than it was back when Tiger Woods was at his most dominant.
A few high-profile fights for the preservation of municipal golf courses have led some to believe that Muni golf is facing an existential threat. It isn’t. Well, at least in 49 out of 50 states it isn’t.
After a 2021 that was special for golf, 2022 brings more opportunity. Among the exciting news from NGF: a newly redesigned website filled with new content.
What it is, Why it's important for golf, and How it works
Welcome2Golf is NGF’s effort to introduce adult non-golfers to the game of golf and improve the beginner experience to convert more newcomers into committed golfers. After all, almost 75% of the record 3 million+ beginners each of the past two years are 18 or older.
Golf has had a record number of beginners each of the past two years, with the vast majority of newcomers being adults. And yet, when one thinks of beginner golf programs, the tendency is to focus on junior initiatives. So where are all the adult-specific introductory efforts?
One of the overarching questions prompted by increased golf engagement over the past 18 months is whether the industry will be able to hold on those new golfers who have taken up the sport. But our research shows a notable difference between retention and conversion.
