3-Minute Business Insights
Golf isn’t a game of perfect. There’s always room for improvement. Better performance invariably leads to more play… and, in turn, more spend and a deeper connection. So, how many golfers are taking instruction? And what's the overall economic impact of the tens of millions of lessons on the industry at large?
Topics: Engagement, Facilities, Game Improvement, General Interest, Golf Lessons
Golf's Growing Instructional Landscape
A deeper dive into trends, behaviors and participation across segments in the $1.5B golf instruction category
Amid golf's increases in popularity, participation and play in recent years, how has instruction grown and evolved? This member deliverable examines the jump in the number of golfers taking instruction (and the number of lessons), and delves into engagement by ability, avidity, age, and participation segments.
Topics: Engagement, Facilities, Game Improvement, General Interest, Golf Instruction
Golf Instruction Overview
Topics: Engagement, General Interest, Golf Lessons, Golfers, Instruction
Golf Instruction by Average Score
Topics: Engagement, Golf Lessons, Golfers, Instruction, Participation
Golf Instruction by Participation Segments
Topics: Beginners, Engagement, Golf Lessons, Golfers, Instruction
Golf Instruction Participation by Age
Topics: Beginners, Engagement, Golf Lessons, Golfers, Instruction
Where Are All the Introductory Golf Programs for Adults?
Golf has had a record number of beginners each of the past two years, with the vast majority of newcomers being adults. And yet, when one thinks of beginner golf programs, the tendency is to focus on junior initiatives. So where are all the adult-specific introductory efforts?
Topics: Beginners, Engagement, Golfers, Grow The Game, Instruction
