3-Minute Business Insights
Heading into year three of Covid-19, the virus seemingly continues to benefit golf even while hampering parts of the economy and frustrating millions ready to be ‘done’ with it. Here's what golf participation looked like for 2021 from a high level.
Topics: Beginners, Economy, Engagement, Golf Courses, Golfers
Topics: Facilities, Facility Operations, Golf Courses, Golfers, Participation
Coming into the year, only the most optimistic thought the industry could beat 2020 rounds. Here's how 2021 play shaped up.
Topics: Engagement, Facilities, Facility Operations, Golf Facilities, Participation
October rounds-played almost matched the late-season surges seen in 2020, as total play remains up year-over-year.
Topics: Facilities, Golf Courses, Participation, Rounds Played
What it is, Why it's important for golf, and How it works
Welcome2Golf is NGF’s effort to introduce adult non-golfers to the game of golf and improve the beginner experience to convert more newcomers into committed golfers. After all, almost 75% of the record 3 million+ beginners each of the past two years are 18 or older.
Topics: Beginners, Economy, Engagement, Golfers, Grow The Game
Golf has had a record number of beginners each of the past two years, with the vast majority of newcomers being adults. And yet, when one thinks of beginner golf programs, the tendency is to focus on junior initiatives. So where are all the adult-specific introductory efforts?
Topics: Beginners, Engagement, Golfers, Grow The Game, Instruction
One of the overarching questions prompted by increased golf engagement over the past 18 months is whether the industry will be able to hold on those new golfers who have taken up the sport. But our research shows a notable difference between retention and conversion.
Topics: Beginners, Engagement, Facilities, Facility Operations, Golfers
How 2021 Rounds Compare to 2020 Entering Q4
It's likely year-over-year play will continue to be down in the final months of the year, but it's important to keep these declines in proper perspective.
Topics: Engagement, Facilities, Facility Operations, Golf Courses, Golfers
September 2021 rounds dipped after a 25% gain a year ago, as expected, but how much were they off the 2020 pace?
Topics: Engagement, Facilities, Facility Operations, Golf Courses, Participation
Amid nationwide surges in play, over a third of public golf courses have bumped up their peak season fees after years of lagging behind the inflation rate. Yet golf continues to shine as an affordable option compared to other activities that take a similar amount of time.
Topics: Economy, Engagement, Golfers, Image Of The Game, Marketing
Can golf's current higher levels of demand be sustained? History suggests the answer is "Yes."
Topics: Economy, Engagement, Equipment, Facilities, Facility Supply
Among the developments in golf over the past year-and-a-half or so, the evolving narrative surrounding the game has been particularly interesting to follow. Especially when it comes to outlets that don't follow golf regularly. Perceptions of the game have also been improving.
Topics: Engagement, General Interest, Image Of The Game, Marketing, Media
